Packaging of the Year 2024

Security and Elegance: MySafe Dial Packaging

Could there even be a packaging for a safe dial that delivers a wow factor and elegance? 

At DS Smith, we say yes! Our client, MySafe, approached us with the goal of innovating their packaging for the safe. The traditional packaging had all the components thrown together, which spoiled the unboxing experience. Our new box, divided into three layers, impresses with its design while also providing protection.

Upon opening, you're greeted by the first "drawer" with the device in the center, protected by a layer of cardboard on all sides. The second "drawer" contains the cables and manual, and the third one holds the remaining necessary components.

The packaging is made from eco-friendly brown material with a simple yet elegant print that emphasizes sustainability and recyclability.

Construction author: Miroslav Bárta
Design author: Miroslav Bárta
Also contributed: Jan Klaudy

You can find more about the Packaging of the Year 2024 here: https://obalroku.cz/cs/ocenene/obal-roku/2024