Packaging of the Year 2024

Security and Elegance: MySafe Dial Packaging

Could there even be a packaging for a safe dial that delivers a wow factor and elegance? 

At DS Smith, we say yes! Our client, MySafe, approached us with the goal of innovating their packaging for the safe. The traditional packaging had all the components thrown together, which spoiled the unboxing experience. Our new box, divided into three layers, impresses with its design while also providing protection.

Upon opening, you're greeted by the first "drawer" with the device in the center, protected by a layer of cardboard on all sides. The second "drawer" contains the cables and manual, and the third one holds the remaining necessary components.

The packaging is made from eco-friendly brown material with a simple yet elegant print that emphasizes sustainability and recyclability.

Construction author: Miroslav Bárta
Design author: Miroslav Bárta
Also contributed: Jan Klaudy

You can find more about the Packaging of the Year 2024 here: https://obalroku.cz/cs/ocenene/obal-roku/2024

Award in the Packaging of the Year 2024 Competition in the “Electronics and Appliances” Category

In collaboration with DS Smith, whom MySafe approached with the challenge of packaging our safe dial, we created a stunning three-layer design that has earned both companies recognition for 2024.

Our new, innovative packaging not only protects the product and pushes the boundaries between aesthetics and functionality but also aligns with sustainability principles and adds a “wow” effect for customers during unboxing. ♻️

Innovation can be both beautiful and responsible – thank you to DS Smith, and we look forward to future challenges together.